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With help from community, Buckle makes donation to American Cancer Society

Buckle donates to American Cancer Society (KHGI)

Large companies giving back to the communities that support them. It's a concept that's been around for years, but now millennials are changing the way these businesses give.

According to the Nielson Global Corporate Sustainability Report, 81 percent of millennials expect their favorite companies to make their good deeds known.

Cone Communications said 90 percent of US shoppers are more likely to choose a "cause branded" product with given two options of the same price and quality. It's called conscious consumerism.

Locally, Kearney-based retailer Buckle said they have given back to the community in the past. Now, they are at it again and this time bigger than ever and with pink merchandise.

Buckle has teamed up with the American Cancer Society in the fight against breast cancer – despite their dropping store sales.

"Even though our business isn't at the high of a few years ago it's still a very strong and exciting business and we're able to do so and so we're glad to share," said Buckle CEO, Dennis Nelson.

It's not their first time they're donating to a cause, but Buckle leaders say they put forth extra effort this year to raise 46 thousand dollars for the American Cancer Society.

This money was donated with help from the community both locally and nationally.

"Everybody naturally wants to feel like they're doing good and it was a great opportunity to get our guests and teammates involved and selling product and doing good things for cancer research," said Buckle chief financial officer, Tom Heacock.

Proceeds from tshirts and bralettes sold at Buckle stores across the country helped raise the donation that helps fund cancer research, prevention and survivorship nationwide.

"So 62.6 million dollars has been invested in cancer research for breast cancer," said Jill Miller with the American Cancer Society.

"As well as that, it's helped provide over 340,000 rides to people to get their cancer treatment," added Angie Fitzgerald with the American Cancer Society.

Buckle employees also donated home goods to Hope Lodge in Omaha which provides cancer patients a free place to stay while they receive treatment.

"That was very local to the company," said Buckle's Neala Shepherd. "Our teammates donated over 3,500 items personally to the Hope Lodge so it was great to be able to provide that donation."

Since opening in January, 412 patients and caregivers have stayed at the Omaha Hope Lodge.

"Cancer's a terrible disease and it impacts a lot of people and naturally I have lots of teammates and lots of guests and everybody has a story about how it's impacted them or someone in their family so that makes it all the more special to do this."

To like to learn more on cancer research and prevention, or to make a donation, click here.

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